In an interview with the Nerdist podcast, comedian B.J. Novak (best known for his role in the sitcom The Office) shared advise that stand-up comedians should avoid moving to Los Angeles to early in their career and instead learn the art of stand-up comedy in cities like Chicago. His reason is because in Los Angeles comedians perform for large audiences full of other stand-up comedians rather than the everyday customer. Chicago stand-up clubs are full of primarily everyday people, so it’s easier to develop material and try it out on the core customers of comedy.
Because an LA comedy club is full of comedians, Novak said there is a danger that a comedian will develop material that is funny to other stand-ups and not the the core customer. Stand-up comedians are product managers. They work to develop a comedy routine. The same rules for developing any product apply to a stand-up comedian.
Any product marketer can heed Novak’s advice and take steps to ensure that the product being developed is for the core customer and not for other product marketers. I saw this problem a lot when working at a high tech company. The engineers want to develop a great product, but their opinion of what makes a great product is very different than the opinion of the core customer.